New Product] Asahiyama Zoo Support Product: Wonder Art x SCC Collaboration Scrubs and Goods

This initiative is called “Scrubs as Canvas. More fun.” This is the third project of Classico’s “Scrub Canvas Club,” a line of scrubs based on the concept of “Scrubs as Canvas,” following two previous projects in collaboration with Wonder Art.

The theme of this year’s event is “WONDER BEING.
Inspired by the efforts of Asahiyama Zoo in Asahikawa, Hokkaido, six artists have drawn their artwork for scrubs and goods as a support project inspired by the animals. This is a series that is close to the heart, delivering the strength and warmth of life.

Project Background: Support project born out of empathy for a zoo that “communicates life

Asahiyama Zoo is known for its “behavioral exhibits” that show animals as they are and what they are capable of, under the slogan “It is life that counts. Classico and WonderArt, who sympathized with the philosophy of the zoo, visited the zoo on December 27, 2024, in the midst of snow. The starting point for this project was the experience of seeing the animals face to face with their lives.

The gestures and expressions of the animals we encountered that day had a strength and tenderness that cannot be expressed in words, and they quietly shook our hearts. We hope that this experience will help us to convey the preciousness of “life” taught to us by the animals to those who work hard in the medical field. It is from this desire that Classico and WonderArt launched this project.

Click here for the special page on this collaborative project>
https://www.clasic.jp/lp/scc_wonderart_asahiyamazoo

Click here for a NOTE article describing the launch of the project and behind-the-scenes product development>
https://note.com/classico/n/nc40ab9f7ea19
https://note.com/classico/n/nba58d01ceffd

Special event held at Yokohama and Nagoya stores!

To coincide with the product launch, a special event will be held at Classico’s Yokohama and Nagoya stores from July 31 (Thu.).
At the Nagoya store, WonderArt artists will exhibit newly painted artwork using Classico’s lab coats as canvases.
In addition to the art white coats on display, visitors to the Yokohama store will also be able to view the original drawings used in this third collaboration.
In addition, original novelty “clear bottles” will be distributed exclusively at both stores.

Event Details]
Period: Thursday, July 31 – Monday, August 18, 2025
Location: Classico Yokohama and Classico Nagoya
Novelty distribution conditions: Customers who purchase over 13,000 yen including supporting products are eligible
*First-come, first-served basis. Will end as soon as they are gone.

Sales Information

Release date: Scheduled for Thursday, July 31, 2025
・Classico official online store https://www.clasic.jp/lp/scc_wonderart_asahiyamazoo/
・Classico directly managed stores https://www.clasic.jp/c/real_shop/